Real
estate is cyclical. Good times are followed by bad, down swings followed
by up swings. In the long term, volatility is the only constant. In any
market, true professionals realize tangible benefits derived from continuous,
proactive marketing efforts. With the advent of the Internet, traditional
marketing strategies are no longer sufficient. Today's marketing incorporates
web technology. Web technology doesn't just mean web sites. Web technology
includes web-based email campaigns, business card CDs, and interactive
presentations. The power of the web can help you leverage your most important
asset: yourself. |