marketing strategies utilizing print media can mean additional costs.
Perhaps the biggest cost associated with traditional marketing media
is postage. The only way to disseminate printed media is via mail
or fax. Web technology can allow distribution of information without
incurring the cost of postage. Brochures and floorplans can be made
available for download or email. For the price of a letter, a complete
proposal booklet can be mailed on a business card CD.